

Vanguard is a modern casual lifestyle clothing brand rooted in craftsmanship and authenticity. A timeless, sophisticated look with attitude defines our menswear. The Vanguard man likes to look good, has an eye for detail, and places value on comfort and quality.

The “V” of Vanguard, our brand’s signature detail, is inspired by the V-cylinders of iconic motorcycles such as those of Moto Guzzi, a strong brand with which Vanguard regularly collaborates. Vanguard menswear draws inspiration from ‘Distinguished Gentleman’s Wear’ and denim culture, combined with the world of custom café racers, where freedom and craftsmanship are key.


Vanguard offers a broad and versatile range designed to be effortlessly combined, with fit, quality, and comfort at its core. Timeless, sophisticated, and with attitude.